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#39: Creating the National Museum of the American People Without Federal Funding

There are three funding phases anticipated to plan, build and operate the National Museum of the American People. None of them foresee using federal appropriations.

The first phase is to cover the cost of a study to explore the feasibility of creating the Museum, which we talked about in Blog #18. We estimate the cost would be up to $1.75 million for this study which would take approximately a year to produce. We plan to obtain support later this year from a handful of prospective major donors and foundations to cover this entire cost.

The second fundraising phase will be to raise all of the funds required to plan and build the Museum. Our model for this phase is the U.S. Holocaust Memorial Museum which raised all of its money to plan and build that museum from private sources. The work done in the feasibility study will let us know approximately how much money we will need for the NMAP and the time frame required to raise it. We expect it to be in the $600-800 million range.

While we will not be seeking federal appropriations for this phase, we will want legislation passed to create a self-funding entity charged with planning and building the Museum and raising all its funds required to do so. This legislation would officially designate the institution as a national museum.

That legislation would also do two other things to expedite the Museum. One would be a transfer of a prime piece of land in Washington from the National Park Service to the Museum entity. The particular plot we seek, the Banneker Overlook site, is already on NPS books as a site for a future national museum.

Another element of the legislation would allow the Museum to accept gifts from foreign governments. A senior U.S. diplomat, possibly a former secretary of state, could be recruited to obtain gifts of $1 million to $20 million, but with a cap so that no single nation could contribute an inordinate amount.

The Museum, telling about the origins of all Americans, can draw U.S. relationships with other nations closer. The heads of state from across the globe could be expected to participate in the Museum’s opening and the gifts from nations’ would be acknowledged in the Museum.

Another significant fund-raising element of the second phase is to seek seven-figure or higher gifts from selected individuals, foundations and corporations that have a special interest in their heritage, in civic education for all Americans and in strengthening our nation’s social fabric. And as the Museum tells the story of every customer of every corporation in the land, an association with the NMAP will carry a positive impact with every corporation’s customer base.

With significant gifts providing a solid financial base to begin planning and building the Museum, the last element of this phase is to engage in a broad national fund-raising effort to obtain gifts from all Americans in any amount.

Once the Museum entity is established by Congress, all money donated to that entity are considered gifts to the federal government and are ear-marked for the Museum. They would be tax deductible up to the limit laid out in the tax law.

The third phase is to fund the annual operating budget of the Museum. One element of this is to establish a major endowment that would be used for this purpose. So in addition to raising funds described in the second phase to plan and build the NMAP, funds from those sources would be applied to the endowment once the initial goals were reached.

In addition, income from Museum operations such as the book store, shops, restaurants, programs and facility rentals would be applied to cover operations.  There would also be a significant on-going fund-raising effort to fund particular programs at the Museum and an effort to obtain grants for other programs as well. There would be an ongoing membership program and other general fund-raising efforts.

One significant source of income could be from visitor fees, but the NMAP would initially plan to follow the lead of the Smithsonian Institution and the USHMM which are free for visitors.

Whether federal appropriations are ever provided to the NMAP in the future to defray annual operating expenses would be up to future congresses and the public, but the National Museum of the American People is not planning for that contingency.

But first things first. Phase One will begin later this year.

Sam Eskenazi, Director, Coalition for the National Museum of the American People

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#38: Latino/Hispanic Story Is Incorporated into All 4 Chapters of National Museum of the American People

Flags representing the origins of the nine largest Latino/Hispanic groups in America:
Mexican, Puerto Rican, Salvadoran, Cuban, Dominican, Columbian, Guatemalan, Ecuadoran, Honduran

The history of Americans of Hispanic/Latino descent is the only story, along with Native Americans, that will flow through all four chapters of the Making of the American People, the permanent exhibition of the National Museum of the American People from the first people in the Western Hemisphere through today.

In the Museum’s first chapter that goes from prehistory to the founding of the Jamestown colony in 1607, includes the story of first contact between natives and Europeans which is predominantly about Spanish and Portuguese explorers and settlers interacting with natives in the Western Hemisphere after 1492. This chapter includes the first Spanish arrival in what is now Puerto Rico in 1493 and the first Spanish settlement in what is now the United States at St. Augustine, FL in 1565.

In the second chapter from 1607 to 1820 the Museum’s story will focus on what is now the United States and all of its territories. During this period Hispanics moved into those lands, primarily in the U.S. Southwest. They also owned territory that would later be lost to the French who sold it to the newly established United States.  Likewise, Florida and the New Orleans area were Spanish territories that become part of the U.S. during this period.

In the third chapter from 1820 to 1924 the U.S. fought wars with both Mexico and Spain. As a result it acquired Hispanic lands, including California and most of the rest of the U.S. Southwest, from Mexico. Puerto Rico, Guam and the Philippines were obtained from Spain. Texas, which had gained independence from Spain on its own, was annexed by the U.S. during this chapter.

In the last chapter from 1924 through today, the Museum will tell the modern immigration stories from the Americas. These new arrivals have primarily come from Mexico, but large numbers have also come from other Hispanic nations and territories in the Caribbean, principally Puerto Rico, Cuba and the Dominican Republic. The story of their journeys across the nation’s borders is one of the major issues facing our nation today.

Supporting the Museum now are 25 Hispanic/Latino organizations representing Americans from Mexico, Puerto Rico, Portugal, Cuba, El Salvador, the Dominican Republic and Bolivia as well as blanket organizations representing a cross section of all Hispanics or Latinos.

There are already 23 eminent scholars from universities across the U.S. supporting the Museum who focus on the study of Latino and Hispanic history and culture. They and others who will join in the future will help the Museum tell its story.

While there has been a call for a separate Smithsonian museum on the National Mall in Washington, DC devoted to Latino history and culture, in December the Smithsonian announced that it would create a permanent exhibition devoted to Latino history and culture in its National Museum of American History. That museum attracts more than 3 million visitors annually and that new permanent exhibition is scheduled to open in 2020.

The story of Hispanics/Latinos told in the context of the history of all those who have become Americans will attract all groups to see their own stories and better understand everyone else’s story. One of the primary goals of the National Museum of the American People is to bring all Americans together.

This blog is about the proposed National Museum of the American People which is about the making of the American People. The blog will be reporting regularly on a host of NMAP topics, American ethnic group histories, related museums, scholarship centered on the museum’s focus, relevant census and other demographic data, and pertinent political issues. The museum is a work in progress and we welcome thoughtful suggestions.

Sam Eskenazi, Director, Coalition for the National Museum of the American People